Author Topic: Indian Tomahawk & Fire Arrow Motorcycle Advertisement - 1955  (Read 725 times)

smallengineshop

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Indian Tomahawk & Fire Arrow Motorcycle Advertisement - 1955
« on: October 29, 2018, 06:28:56 PM »


This is actually the 2nd half of a two page advertisement for Indian motorcycles in 1955. I broke the ad in 2 because it really doesn't take away from the advertisement. I will post the first half tomorrow.

In the 1950's you had competitive British motorcycle companies exporting motorcycles to America and taking market share from Harley Davidson and Indian. Indian motorcycles went out of business in 1953. Brockhouse Engineering bought into Indian Sales corp in a 1948 and in 1955 started importing Royal Enfield motorcycles using the Indian brand name. The motorcycles in this advertisement are actually Royal Enfield motorcycle's using the Indian badge.  Harley Davidson's answer to the British motorcycle problem is the Sportster, which comes out two years later in 1957.

In retrospect you would think the problem for American motorcycle companies created by British motorcycles would be an eye opener. Smaller, compact and faster motorcycles sold well in America for British motorcycle companies. Not to long after 1955 you have the Japanese enter the American motorcycle market with improved smaller, compact and faster motorcycles and the rest is history.


« Last Edit: October 29, 2018, 06:36:23 PM by adminjoe »
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